Our sales and marketing program start with the development of a marketing plan for the community. This plan is developed as a guide to assist the on-site staff in achieving occupancy goals. Each plan is built so that it has the ability to adapt to changes in the market place and changes in goals throughout each year.
Training and Education for Marketing and Sales is extremely important. Welcome Home Management utilizes a special system that puts the emphasis on building relationships with prospects and their families who are looking for a senior living community.
Each Executive Director and Marketing Director is required to participate in an entry education program that introduces them to the overall program. During the first year, the team is required to participate in weekly or monthly strategic calls with our team.
One of the biggest challenges companies face is lack of involvement and participation from community members. Launching a Facebook Page is pretty easy. Building a vibrant engaged community around your brand on Facebook or any other community platform and extracting value from it is hard.
We design, build and assist in the management of the implementation of social media programs for each community. Welcome Home Management also maintains a blog for the overall company that touts upcoming events at the communities and also distributes news and notes that affect older adults.